Platform desk
LinkedIn Guides for Professionals and Brands
LinkedIn guides for people who post and brands that advertise. What LinkedIn says first, then the guides.
LinkedIn guides on Social Media Twist cover the professional network for two groups, namely people who post and brands that advertise. Ten are published and thirty three more are planned. The newest, how to use LinkedIn for beginners, follows how to create a LinkedIn account in the account setup topic. Until then, this hub lists what LinkedIn Help says about posts, which ad objectives LinkedIn names and the member figures it reports. Every guide will be marked Tested or Checked, as our editorial policy explains.
What LinkedIn Help Says About Posts
LinkedIn Help describes a post as text that can carry photos, video, documents and polls. The limits below come from LinkedIn Help, read on 25 October 2026. Our Post on LinkedIn topic holds the detail, and how to post on LinkedIn gives the steps.
| Item | What LinkedIn Help says |
|---|---|
| Post text | Up to 3,000 characters |
| Scheduling, personal profile | 10 minutes to 3 months ahead |
| Scheduling, company profile | 1 hour to 3 months ahead |
| Poll | 2 to 4 options, one week by default |
Tools for Brands
LinkedIn Help names eight ad objectives in three tiers. Budgets can be daily, weekly or total, and bids follow an auction. Our LinkedIn Ads Formats and Setup topic lists them. A company profile is free to create. Our LinkedIn Marketing for Business topic covers its admin roles and the rules on automation tools.
LinkedIn Guides by Topic
Every topic gets its own entry. A card links there once it is live.
LinkedIn Account Setup and First Steps
Two guides are live, on creating an account and on using LinkedIn as a beginner. Three are planned, from your URL to jobs and networking.
LinkedIn Premium Plans and Trial Rules
Two guides are live, on managing multiple accounts and on whether Premium is worth it. Two are planned.
LinkedIn Ad Formats and Objectives
Three are planned, on running ads, ad costs and ad sizes.
LinkedIn Company Profile Roles and Rules
Seven are planned, from the company profile to B2B marketing and automation.
LinkedIn Posting Rules and Formats
Four guides are live, on the character limit, posting, scheduling and video. Four are planned, on writing, carousels, polls and hashtags.
LinkedIn Metrics and Reach Facts
One guide is live, on impressions. Eight are planned, from timing to SEO and followers.
LinkedIn Comment Settings and Rules
Four are planned, on turning off, deleting and automating comments.
LinkedIn Blocking Rules and Effects
One guide is live, on blocking a member. Two more are planned, on unblocking and reporting.
Reported Member Figures
LinkedIn reports its member count in different places, and the figures do not match.
| Date | Member count | Source |
|---|---|---|
| 30 July 2025 | About 1.2 billion | LinkedIn Pressroom, Q4 FY25 |
| 30 April 2026 | More than 1.3 billion | LinkedIn Pressroom, Q3 FY26 |
| Undated | More than 1 billion | LinkedIn About site |
LinkedIn launched on 5 May 2003. Microsoft completed its purchase in December 2016. No figure here is independently audited.
Where Our LinkedIn Guides Stand
LinkedIn changes its menus and plans without notice, so a guide here shows when it was last checked. A guide is Tested when Namrata Arora tried the steps on a real account and Checked when it was compared with official help only. Changes are logged on our change log. To find a LinkedIn term, use the SMTwist search or the social media glossary. If you have tested a LinkedIn feature yourself, you can pitch it through Write for Us.
Sources: LinkedIn Help on posts, LinkedIn Help on scheduling posts, LinkedIn Help on ad objectives, LinkedIn Pressroom, LinkedIn Q3 FY26 results and LinkedIn Q4 FY25 results.
FAQ
Which LinkedIn guides are published?
Ten. They cover how to use LinkedIn for beginners, what impressions on LinkedIn are, the LinkedIn character limit, how to manage multiple LinkedIn accounts, how to block someone on LinkedIn, whether LinkedIn Premium is worth it, how to create a LinkedIn account, how to post on LinkedIn, how to schedule LinkedIn posts and LinkedIn video. Thirty three more are planned across eight topics. A guide appears here and on our change log the day it goes live.
What is the post limit on LinkedIn?
LinkedIn Help says a post can have up to 3,000 characters. We have not tested the limit ourselves.
How many members does LinkedIn have?
LinkedIn's Pressroom says more than 1.3 billion members as of its Q3 FY26 results on 30 April 2026. Its About site says more than 1 billion.
Is Social Media Twist part of LinkedIn?
No. We are independent and not affiliated with LinkedIn or any other platform.