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Pinterest Guides for Creators and Brands
Pinterest guides for creators who pin and brands that advertise. What the app does first, then the guides.
Pinterest guides on Social Media Twist cover the visual discovery app for two groups, namely creators who pin and brands that advertise. None is published yet. Eighteen are planned. Until then, this hub lists what Pinterest does, what it gives brands and the audience figures it reports. Every guide will be marked Tested or Checked, as our editorial policy explains.
What Pinterest Does
Pinterest Help calls the app a visual discovery engine for finding ideas like recipes and home and style inspiration. Its own words for the main parts are below.
| Part | What Pinterest Help says |
|---|---|
| Pin | A bookmark used to save content you love. It can be a photo or a video or a shoppable product. |
| Board | Where the Pins you save live. You can keep it private or invite others to a group board. |
| Search | Enter keywords or use your camera for visual search. |
| Create | Upload images or videos. On the web you can select up to 10 files at once and every one makes a new Pin. |
Tools for Brands
Pinterest Business says a free business account gives access to its full suite of business tools, like ads and analytics. It names three ad formats. They are image ads, idea ads and Premiere Spotlight video. Ads are grouped by goal, namely awareness, consideration and leads and sales. Claiming a website links it to your profile. According to Pinterest Help, a claimed website shows the number of times your content is shared on Pinterest. It also puts your profile picture beside Pins saved from your site.
Pinterest Guides by Topic
Every topic gets its own entry. A card links there once it is live.
Claim Instagram Account on Pinterest
One explainer is planned. It covers why you should claim your Instagram account on Pinterest.
Pinterest Ad Formats and Video Specs
Two are planned. They cover Pinterest video for brands and a Pinterest Ads article.
Pinterest Business Account and Selling Facts
Four are planned, including how to sell on Pinterest and Pinterest marketing.
Pinterest Pin Creation and Scheduling Rules
Four are planned. They cover posting, deleting and scheduling Pins and using Idea Pins.
Pinterest Metrics and Filters
Five are planned, from Pinterest SEO to business analytics and when to post.
Make Money on Pinterest
One guide is planned. It covers how to make money on Pinterest.
Can't Scroll on Pinterest
One fix is planned. It covers why you cannot scroll on Pinterest.
Reported Audience Figures
Both figures below count monthly active users, so they can be compared with one another. Wikipedia gives 553 million for 2024. Pinterest's second quarter 2026 results, announced on 4 August 2026 and reprinted by 01net, report 640 million global monthly active users. That is up 11% from 578 million a year earlier.
| Region, Q2 2026 | Monthly active users | Change on the year |
|---|---|---|
| US and Canada | 106 million | Up 4% |
| Europe | 157 million | Up 8% |
| Rest of World | 377 million | Up 15% |
Where Our Pinterest Guides Stand
Pinterest changes its menus without notice, so a guide here shows when it was last checked. A guide is Tested when Namrata Arora tried the steps on a real account and Checked when it was compared with official help only. Changes are logged on our change log. To find a Pinterest term, use the SMTwist search or the social media glossary. If you have tested a Pinterest feature yourself, you can pitch it through Write for Us.
Sources: Pinterest Help on Pinterest basics, Pinterest Help on creating a Pin, Pinterest Help on claiming a website, Pinterest Business, Wikipedia on Pinterest and 01net on Pinterest's Q2 2026 results.
FAQ
Which Pinterest guides are published?
None yet. Eighteen are planned across seven topics. A guide appears here and on our change log the day it goes live.
How do I claim my website on Pinterest?
There are four ways, says Pinterest Help. They are Google Merchant Center for some accounts, an HTML tag, an HTML file in your server's root folder or a DNS TXT record. You must own the domain and be able to edit its source code. We have not tried these steps on our own account.
Do I need a business account on Pinterest?
Not to claim a website, says Pinterest Help, though it recommends one. Pinterest Business says a free business account gives access to its ads and analytics tools.
Is Social Media Twist part of Pinterest?
No. We are independent and not affiliated with Pinterest or any other platform.