X (Twitter) Guides for Creators and Brands

X (Twitter) guides on Social Media Twist cover the short post app for two groups, namely people who post and brands that advertise. None is published yet. Twenty six are planned. Until then, this hub lists what X does, which ad tools X names and the user figures that have been reported. Every guide will be marked Tested or Checked, as our editorial policy explains.

What X (Twitter) Does

X (Twitter) launched as Twitter on 15 July 2006 and was rebranded to X on 23 July 2023, says Wikipedia. X Help describes a post as something that can contain photos, GIFs, videos, links and text. Its limits are below. Dated changes since the rebrand sit in our Twitter new features timeline. What X Help says on limited posts is in our shadow banned on Twitter topic.

Tools for Brands

X Business lists five campaign objectives in Ads Manager. They are Reach, Video views, App installs, Engagement and Website conversions. Its advertising material names seven formats, among them Amplify video, image and carousel ads, promoted posts and dynamic product ads. X says there is no minimum budget and that advertisers are charged only when ads appear. The same source claims an average 10x return on ad spend. It gives no method or period for that claim, so we do not treat it as a fact. Creators have a payout route too, which our make money on Twitter topic covers.

X (Twitter) Guides by Topic

Every topic gets its own entry. A card links there once it is live.

Reported User Figures

X does not publish statistics on active accounts, says Wikipedia, so user counts vary. The figures below all count monthly active users. Wikipedia attributes every figure to Elon Musk and not to company filings. None is independently audited.

We found no newer figure from X itself. A daily figure counts something else and is not set beside these.

Where Our X Guides Stand

X changes its menus and plans without notice, so a guide here shows when it was last checked. A guide is Tested when Namrata Arora tried the steps on a real account and Checked when it was compared with official help only. Changes are logged on our change log. To find an X term, use the SMTwist search or the social media glossary. If you have tested an X feature yourself, you can pitch it through Write for Us.

Sources: X Help on how to post, X Business on campaign objectives, X Business on advertising and Wikipedia on X.