Platform desk
Other Social Media Platforms and Apps
Threads, Bluesky, Reddit, BeReal, SoundCloud and Clubhouse. What every one is and where our guides stand.
Other social media platforms are the apps outside the big names like Instagram, TikTok and Facebook. This section covers six of them. They are Threads, Bluesky, Reddit, BeReal, SoundCloud and Clubhouse. No guide is published yet. Eleven are planned. Until then, this hub says what every platform is and what its audience figures mean. Every guide will be marked Tested or Checked, as our editorial policy explains.
Other Social Media Platforms in This Section
The descriptions come from Wikipedia, which cites every company.
| Platform | What it is | Launched |
|---|---|---|
| Threads | A microblogging service owned by Meta and linked to Instagram accounts | 5 July 2023 |
| Bluesky | A microblogging service built on the open AT Protocol | Public since 6 February 2024 |
| A forum site where members vote posts up or down inside user made communities called subreddits | June 2005 | |
| BeReal | A French app that opens a two minute window once a day to post a front and back camera photo | 2020 |
| SoundCloud | An audio streaming service where registered users can upload audio | Website launched 17 October 2008 |
| Clubhouse | An audio only app where people talk in live rooms | March 2020 |
Reported Audience Figures
Every number counts something different, so none of them ranks one platform above another.
| Platform | Figure | Counts |
|---|---|---|
| Threads | 400 million, August 2025 | Monthly active users |
| Bluesky | 45 million, June 2026 | Registered accounts |
| 121.4 million, 2025 | Daily active users | |
| SoundCloud | 140 million, 2023 | Monthly users |
| BeReal | 23 million, start of 2024 | Total users |
Figures also move fast. Wikipedia gives Threads 175 million monthly users in July 2024 and 275 million in November 2024. It gives Bluesky 2.5 million daily users in March 2025 and 1.5 million in September 2025.
Planned Guides by Topic
Eight topics hold the planned guides. Every card links to its topic once that topic is live.
Change Your Gmail Name
A Gmail name explainer is planned.
Instagram Threads Timeline and Followers
Three are planned. They cover Instagram Threads, getting followers on Threads and a Threads strategy explainer.
Reddit Marketing for SaaS
A Reddit marketing strategy guide for SaaS companies is planned.
BeReal for Brands
An article on a month spent on BeReal is planned.
SoundCloud Upload Limits and Payout Facts
Two are planned. They cover making a SoundCloud album and how many followers you need to get paid.
What is Clubhouse
An explainer on what Clubhouse is is planned.
Bluesky Statistics
A dated list of Bluesky statistics is planned.
Unsent Messages on iPhone
An iPhone guide to unsent messages is planned.
Where These Guides Stand
Apps change their menus without notice, so a guide here shows when it was last checked. A guide is Tested when Namrata Arora tried the steps on a real account and Checked when it was compared with official help only. Changes are logged on our change log. To find a term, use the SMTwist search or the social media glossary. If you have tested a feature on one of these apps, you can pitch it through Write for Us.
Sources: Wikipedia on Threads, Bluesky, Reddit, BeReal, SoundCloud and Clubhouse.
FAQ
Which platforms does this section cover?
Threads, Bluesky, Reddit, BeReal, SoundCloud and Clubhouse, plus account questions about services like Gmail and iPhone messages. Eleven guides are planned and none is published yet.
Is Threads the same as Instagram?
No. Threads is a separate microblogging service owned by Meta, but its accounts are tied to Instagram accounts. By default they share a username, a profile picture and a display name, according to Wikipedia.
Can anyone join Bluesky?
Yes. Bluesky started as an invitation only beta on 17 February 2023 and opened registration to the public on 6 February 2024.
Can I compare the audience figures on this topic?
Not directly. One figure counts registered accounts, another counts daily users and another counts monthly users. Compare like with like only.