BeReal for Brands: Ads, Formats and Rollout

BeReal for brands means paying to reach people on an app that asks them to post once a day. This topic gathers what eMarketer reports about BeReal ads. No article in this topic is published yet. One is planned, and it covers a month on BeReal. We have not used BeReal for a month ourselves, so the planned article is not written.

What BeReal Is

Wikipedia describes BeReal as a French app that opens a two minute window once a day for a front and back camera photo. It launched in 2020. Wikipedia reports 23 million total users at the start of 2024.

BeReal Ads: What eMarketer Reports

eMarketer, in April 2025, names two ad formats. In feed ads look like organic posts. The other format is a homepage takeover. Ads launched in Europe and Japan in summer 2024. The US launch followed, as eMarketer reported in April 2025.

What is Still Unconfirmed

BeReal's own ad plans, as reported in April 2025, included a self serve platform for buying campaigns that was still in development. We have not confirmed whether it exists. We read no BeReal business help article, so check BeReal's own material before you set a budget.

Where This Topic Fits

This topic sits inside our Other Platforms section, next to Reddit Marketing for SaaS and Instagram Threads. A guide appears here the day it goes live and is marked Tested or Checked, as our editorial policy explains. Changes are logged on our change log. Namrata Arora edits this section. To look up a term, use the social media glossary or SMTwist search.

Sources: eMarketer on BeReal ads and Wikipedia on BeReal.