Social Media Marketing Terms

Social media marketing terms are the words used in briefs, ad dashboards and agency calls. This group of our social media glossary will explain every one in plain English with an example, so you can follow a client call or a campaign report without a search tab open.

Social Media Marketing Terms in This Group

We are writing 114 entries. Some name a tactic, like A/B testing, retargeting and content repurposing. Others name an idea, like social proof, the marketing funnel, brand authenticity and buyer persona. A few name a role, like community manager or brand ambassador. Words for paid campaigns, like CTA and CRO, sit here too. Some of these words apply to ads only and others apply to unpaid posting as well. Every entry will say which. We will group entries by the job they do: planning, content, paid campaigns, audience and team roles.

How Every Marketing Term will be Explained

Every entry will give the definition first, then one example from a social media campaign. It will also name the app when the meaning depends on it and show the date we last checked it. Definitions stay short, with one idea in every entry. If a term has a close cousin, the entry links to it, so you can compare the two without searching again. A change to an entry is logged on our change log.

Who Uses These Marketing Terms

Small business owners, freelancers, social media managers and students will find the most use here. You will meet these words in four places. A client brief uses them to say what a campaign should do. A campaign report uses them to say what happened. A job post uses them to list the skills a role needs. An ad dashboard uses them as labels on buttons and columns. The same word can carry a different weight in every place, so every entry will show it in a real setting.

Not sure where to start? Begin with the words in the brief or report in front of you. Write down the ones you do not know first. Look every one up on the SMTwist search, read the example, then go back to the document. Ten minutes this way beats reading a full list from the top. Our strategy guides will link to these entries as they go live.

Other Glossary Groups

Read how we check facts in our editorial policy. Have you managed campaigns yourself? Pitch a term or a guide through Write for Us. Namrata Arora edits the glossary.