Snapchat topic
Snapchat Business Accounts and Public Profiles Explained
Snapchat for business means using the app through a Business Account and a Public Profile, so a brand can advertise and be found. This topic covers both, plus the audience figures Snapchat publishes about itself. No guide in this topic is published yet. One is planned. It covers how to use Snapchat for business. Below is what the sources we have read say.
Snapchat for Business Setup
Hootsuite's guide, last modified in October 2026, gives the order below with a 2021 Social Media Examiner article. We have not tried these steps ourselves. Menu names can have changed.
- Create an account Download the app, then enter a phone number, a birthday and a username that fits your brand.
- Create the Business Account Log in to Snapchat Business Manager with the same details. Enter the legal name of the business, your name, a country and a currency.
- Add a Public Profile Open the Public Profiles menu in Business Manager. Enter a location, a category, a website link and a bio. Upload a logo.
- Start campaigns Launch ads through Ads Manager once the Business Account exists.
What a Snapchat Public Profile Includes
A July 2021 article by Social Media Examiner lists these parts of a Public Profile.
| Part | What it does |
|---|---|
| Stories | Public Stories from the past 24 hours appear on the profile automatically |
| Saved content | Curated Stories, photos and videos that stay until you delete them |
| Lenses | Lenses you made, shown after review and approval |
| Shop | A linked U.S.-based Shopify store gives people a way to shop without leaving Snapchat |
| Subscribers | The total count shows on the profile |
| Insights | Audience, Stories and Lens figures, like unique viewers and Lens reach |
Audience Facts Snapchat Publishes
Snapchat's business site states four figures. They are Snap's own and every figure carries a date.
| Figure | Date and source |
|---|---|
| 971 million monthly active users | Snap internal data, Q4 2025 |
| 40% of Snapchatters are not on TikTok daily | GWI, first half of 2025, U.S. |
| 50% of Snapchatters are over 25 | Snap internal data, March 2024, U.S. |
| 30 or more app opens a day per Snapchatter | Snap internal data, 2025, U.S. |
Where This Topic Fits
This topic sits inside our Snapchat section, next to the editing tools and posting features topic and the ads and paid promotion topic. A guide appears here the day it goes live and is marked Tested or Checked, as our editorial policy explains. Changes are logged on our change log. Namrata Arora edits this section. To look up a term, use the social media glossary or our site search.
Sources: Snapchat's business site, Hootsuite and Social Media Examiner.
FAQ
Do I need a Business Account to place Snapchat ads?
Yes, according to Hootsuite. A Business Account is needed to advertise and to reach the business features. You create it in Snapchat Business Manager with your regular Snapchat login.
Can anyone create a Snapchat Public Profile?
From June 2021 all Snapchatters could create public profiles, Social Media Examiner reported at the time. The rules can have changed since, so check Business Manager before you plan around it.
How do people follow a business on Snapchat?
They subscribe to its Public Profile instead of adding it as a friend. Per Social Media Examiner, people find a profile through search, Discover, Lenses, ads, a Snapcode or a shareable link.